A Journalist’s New Best Friend
Ever had to conduct a 30+ minute interview and then spent another 30+ minutes listening to the recorded audio to find the perfect sound bites for your project? If you have experienced this long and tiring process, let me introduce you to Cassette.
What is Cassette?
Cassette is an app developed by designers from Stanford d.school and UCLA Cognitive Science in collaboration with David Kelley (cofounder of IDEO and d.school). It was created for product designers who need to conduct interviews to understand the needs and wants of a product user.
HOWEVER, it can be just as useful for us journalists!
How Can Cassette Help a Journalist?
- Cassette automatically transcribes your interviews for you! No more need to sit down and listen to your recorded audio over and over again to make sure you’re writing down exactly what was said. It makes the recorded content easily searchable for later reference!
2. The app has one-touch bookmarking for referencing a specific moment to come back later to. So if your interviewee is saying something really important that you think would be great in your project, all you have to do is tap the blue bookmark icon once to bookmark it! The app also lets you note emotional reactions and responses from your interviewee. All you have to do is click on the appropriate emotion icon to match. So if you need an emotional response from your interviewee, it’s right there for you to see/hear!
3. You can skim through your bookmarks/emotional responses to find the important moments without listening to hours of audio, or use powerful search to find exactly what you’re looking for.
4. This app can be downloaded on any device, and your interviews can be shared with anyone! Just click the share icon in the upper right corner of your screen. So, for journalists, you can share your interviews with your producers, writers, editors etc! You can seamlessly share everything with your team, and listen, comment and bookmark together – so everyone’s on the same page.
5. As a team, or individually, you can strategically prepare your questions before the interview, and can easily access these questions during an interview with one tap. You can also choose from a list of pre-set suggested questions.
The better packages may not be free, but just think how much time and effort you’ll save using Cassette!
Cassette is currently in its “pre-launch” phase, so you’ll need to request an invite to test out the app for yourself. Go on its website http://www.cassette.design/?ref=sansfrancis.co#landing and try it out!